PacRim Marketing Group Advocates Using Social Media as Part of Marketing Mix

Honolulu, Hawaii (September 27, 2011)—PacRim Marketing Group, a Honolulu-based international marketing firm specializing in the Asian traveler market, has been using social media to help promote its clients for more than three years.

For PacRim Marketing Group, social media will continue to be one of the keys to its marketing strategy in Asia.

“Integrating the use of social media with traditional communications and public relations methods provides the biggest impact for clients trying to increase their share and spend of the Asian international traveler market,” Erdman said.

Taken from Pacific Business News article
http://www.bizjournals.com
Friday, September 9, 2011

パックリムマーケティングがマーケティング戦略として、積極的に取り入れているソーシャル・メディア・ネットワークについて、パシフィック・ビジネス・ニュース（ビジネス新聞）に掲載されました。

パシフィック・ビジネス・ニュース
ウェブサイト　http://www.bizjournals.com
2011年9月9日（金）

Our thoughts and hearts are with the Japanese people in the aftermath of the earthquake and tsunami. For more information on how to help, go to alohaforjapan.com. Donation checks are being accepted at Hawaii Banks and can also be mailed to: Aloha for Japan, 2454 South Beretania Street, Suite 201, Honolulu, HI 96826.

このたびの東日本大震災において被害にあわれた地域の皆様に、謹んでお見舞い申し上げますとともに、被災地の一日も早い復興を心よりお祈り申し上げ ます。 被災された方々および、そのご家族の皆様を支援するハワイ州のチャリティ活動、「Aloha For Japan(アロハ・フォー・ジャパン)」の詳細につきましては、こちら(英語)を ご覧ください。 今回の震災に関する義援金は、ハワイ州内の銀行の各支店で受け付けています。また、小切手を送付ご希望の方は受取人の欄に「Aloha for Japan」 と記載し、2454 Sourth Beretania Street, Suite 201, Honolulu, HI 96826までお送りください。

Client: Ala Moana Center, Shop a Le‘a
Project: Website promotion banner
http://www.alamoanacenter.jp/event/shopalea.htm

Ala moana center holds annual shopping event, “Shop a Le‘a”.
Create web banner with re-layout of original artwork

Client: Ala Moana Center, Shop a Le‘a
Project: Shop a Le‘a Japanese Event Guide

• Japanese translation and typesetting
• Guide re-layout

Client: Embassy Suites – Waikiki Beach Walk, Fact Sheet
Project: Japanese Fact Sheet (8.5″x11″)

• Japanese translation and typesetting

Client: Starwood Hotel
Project: Restaurant Posters

Posters created for display in each restaurant of the Sheraton Hotel Waikiki

Client: Royal Hawaiian Hotel
Project: Website promotion banner

HONOLULU, HAWAII (March 7, 2011) – PacRim Marketing Group celebrated its 20th year anniversary by posting its 500th Japanese language video about Hawaii on YouTube and its popular Japanese web portal, www.Hawaii-Arukikata.com , this week.  The 4-minute video features Jake Shimabukuro, Hawaii’s ukulele talent, who congratulates PacRim on the milestone, as well as scenic views of Hawaii and highlighted activities.  The video can be viewed on mobile sites in Japan, on iPads, and on other mobile devices from which YouTube can be viewed.

PacRim Marketing Group’s video team has been producing YouTube style videos on a daily basis as a way to leverage “new media” for tech savvy travelers from Asia for the past three years.  “An increasing number of travelers from Asia are using social networking to learn about travel destinations,” said Dave Erdman, president and CEO.  “Video is one of our ways of gathering information on trends in Asia and communicating messages to prospective travelers to Hawaii from Japan, Korea, and China.”

“Travelers request interviews on our web portal www.hawaii-arukikata.com , often by sending us email messages,” said Akiko Mori, Chief Editor and Content Manager of Hawaii Arukikata.  “We then post their interviews for other travelers from Asia to help promote Hawaii.”

PacRim has produced and posted the most videos about Hawaii on YouTube in Japanese.  The most viewed, in this order, are:
• ihop
• Embassy Suites (Waikiki Beach Walk)
• Hula Kahiko (Hula Conference )
• Winter Surfing at the North Shore at Pipeline
• The Cheesecake Factory
• premiere of LOST
• Loco Moco,
• How to enjoy the North Shore of Oahu
• Lisa’s English Lesson (for a hotel)
• Giorgio Armani Fashion Show at Neiman Marcus

The videos, shot in high definition since 2010, are typically 2.5 minutes in length and feature interviews with visitors, movie stars, musicians, and gourmet chefs, as well as events and activities at various Hawaii hotels, restaurants, and tourist locations.

The company’s multilingual videos about Hawaii are viewed on average 3,200 times per day and have received 1.35 million views since 2008, based on Google analytics.  Viewership is shifting from web portal sites and increasing on mobile devices, especially in Japan.  While at least 8.5% of viewers watched the videos on their mobile devices in February 2010, the number nearly doubled to 16.8% in Feb 2011.

The company chose to upload all videos on YouTube to give clients more exposure.  “Right now YouTube is the biggest video website that people will access,” said Kikuko Byrne, Creative Design and Video Production Manager.  “By uploading to YouTube the videos get the most exposure; it’s very International.”

Client: Cheeseburger Waikiki
Project: Menu

• Japanese translation and typesetting
• Photography coordination and direction

Client: Shop Maui
project: Website design and layout

• Website redesign to appear more fun and attractive for readers